Share your #ripelysGP Selfie
The goal of this job was to create a new digital billboard for the Grand Prairie attractions that used user generated content and could track guest interaction. We came up with “Share your #RipleysGP Selfie.” Guest would take pictures while at the attraction, share it on social media with the hashtag RipleysGP and we would in real time share their post on our digital billboard. Since the billboard launched Ripley’s Grand Prairie has seen a rise in guest interaction on social media.
Events at Ripley’s
Through out the calendar year different Ripley’s locations hold events that are promoted primarily through social media. My job was to sparkinterest in viewers, giving them information about the event, and following the 20% rule on social media platforms. Below are a few examples of social media ads for past Ripley’s events.